Our principles are the values of our community members. They're the why behind all our rituals, processes, and practices — our brand promise.
1. Collaborate
- Be part of a community of collaborators, not competitors
- Work better together, build trust, and freely give and take help
- Win by lifting each other; success today is non-zero sum
- Rely on each other to succeed; support everyone in the ecosystem
2. Fall in love with the problem
- Start with the problem, cultivate explorations, and iterate on the solution
- Be strategic, focused, and goal-oriented in ambiguous situations
- Embrace ambiguity, be curious, and have a growth mindset
- Always ask why and work from there
3. Commit to the craft
- Take ownership of your craft
- Cultivate high standards for good work
- Obsess about quality, polish, and nailing the fundamentals
- Get it done, make things happen