Mid-market leaders in SEA know AI is inevitable, but few have cracked the formula for capturing its value.

Southeast Asia is hurtling toward an AI-powered future.

Governments are launching frameworks, hyperscalers are laying down cloud infrastructure, and GenAI dominates boardroom discussions.

The region is expected to add $120 billion to its GDP by 2027 through AI and GenAI alone.¹

Progress, however, has stalled for most mid-market companies with revenue between $10M and $1B. Enthusiasm is high, but execution is low.

A recent joint study by BCG, IMDA, and Temasek found that only 21% of SEA firms identify as “performers” or “leaders” in AI maturity. Compare that to 34% globally, and it’s clear: we are falling behind.¹

AI Adoption in SEA: High Hopes, Low Maturity

Mid-market companies understand AI is a growth unlock.

Deloitte reports that while 40% of firms consider AI to be their top tech investment priority,² only a third have “mature” IT governance in place.³

Even fewer have the right data pipelines, cost visibility, or internal buy-in to get past pilots.

Here’s where they get stuck:

1. Talent and expertise shortfall

There’s a regional shortage of mid-to-senior AI talent.

Deloitte found that 40% of mid-market companies report difficulty attracting AI strategists.³

Southeast Asia’s AI ecosystem is fragmented, with vendors scattered across infrastructure, applications, and services.

This makes it difficult for mid-market companies to build cohesive tech stacks and leads to integration headaches.

With few mature local system integrators, effective partnerships are essential to deliver end-to-end AI solutions.¹

💡 Swarm success story: Synaptics lacked internal AI expertise to integrate OpenAI technology. OpenAI recommended Swarm.Swarm deployed a senior ML engineer to lead the integration, unblocking their AI transformation within weeks.

2. Data and infrastructure gaps

BCG reports Southeast Asia scoring below the global average in cloud readiness and scalable data management.

Southeast Asia scores 38 on data management processes and 33 on technology architecture maturity, both below the global averages of 44 and 39, respectively.¹

Legacy systems are primary bottlenecks, limiting the region’s ability to implement modern AI architectures and scalable solutions.

3. Scaling and cost complexity

Gartner estimates that CIOs who don’t understand how their GenAI costs scale make a 500%-1000% error in their cost calculations.⁴

Proofs-of-concept should be built to measure cost dynamics, not just technical feasibility.

BCG reveals that only 22% of companies have advanced beyond the proof-of-concept stage to generate some value, and within this group only 4% are creating substantial value.⁵

In Southeast Asia, many firms remain stuck in experimentation without execution, or pilots that never transition to production due to unclear value metrics and weak internal alignment.

💡 Swarm success story: Crea struggled with a BigQuery to Redshift migration, burning a year on failed attempts with traditional vendors. AWS engaged Swarm, and our team of ex-AWS architects completed the migration in three weeks.

How Swarm Partners with Mid-Market Companies

Swarm eliminates barriers to AI adoption, providing mid-market companies access to elite AI talent, products, and solutions without the complexity or cost of traditional consulting.

Here are Swarm’s core differentiators:

1. Unrivaled access to elite AI teams

Swarm embeds senior engineers and leaders from MAANG and Fortune 500 backgrounds directly into client projects, including:

• A former CTO of IBM
• The ex-GM who led Amazon SageMaker development
• Senior ML Engineers from Amazon
• Crunchyroll’s former CTO
• YC Founders and AWS Solutions Architects

💡 “Swarm sets the gold standard as our partner for projects and clients. Their team excels in partnerships and client acquisition, and we continue to grow with them,” says Joshua Arvin Lat, the Hive Lead of NuWorks and author of multiple books on AI and Machine Learning.

2. Exclusive technology partnerships

Official partnerships with AWS, NVIDIA, and other leading providers grant Swarm clients:

• Cash grants and cloud credits
• Discounted access to premier AI tools
• Direct technical advisory from partner ecosystems

3. Hands-on, full-spectrum AI services

Beyond strategic guidance, Swarm co-builds alongside clients:

• Strategic road-mapping that aligns AI initiatives with core business objectives
• Implementation sprints to develop and deploy models, applications, and infrastructure
• Vendor selection and management to simplify and optimize AI tech stack
• White-glove onboarding and training to ensure seamless onboarding, proactive issue resolution, and personalized support at every step

4. Flexible engagement models

We provide options that fit mid-market budgets:

• Project-based engagements are perfect for proof-of-concept or MVP development.
• Retainer-based partnerships can help and support your ongoing AI transformation.

💡 “I really like Swarm’s model and the team behind it. They’ve introduced us to valuable opportunities outside our usual markets, which has strong potential. I believe in Swarm’s growth and the impact of our partnership,” says Abhishek Bhargava, the Hive Lead of BetterBrain.

What Mid-Market Leaders Should Do Now

If you’re leading a mid-market company in SEA, here’s how to gain quick wins:

1. Anchor every AI initiative to a clear business outcome.

Don’t get mesmerized by the latest GenAI release. Identify one high-impact problem that directly affects your top line or bottom line.

Want to reduce customer churn by 15%, speed up invoice processing, or boost production uptime? Start with a clear, measurable goal that will guide your technology choices.

2. Modernize your data foundation before anything else.

A solid data backbone makes AI models more accurate.

Invest in cleaning, consolidating, and governing your data pipelines now: databases, warehouses, APIs, and user feedback loops.

3. Partner with agile teams that deliver.

Long-haul consulting engagements often stall in insight-gaining strategy mode.

Work with partners who help you surface risks early, reprioritize based on real feedback, and accelerate time to value.

💡 “Swarm connected us with exceptional fractional talent who truly understood our technical needs and our vision for what's next for PayMongo. They streamlined our vendor management, making what used to be a complex coordination challenge into a seamless experience that saved us significant time and resources,” says Jojo Malolos, CEO of PayMongo.

Don’t Wait for the AI Gap to Widen

Every quarter spent stuck in pilot purgatory is market share lost to faster-moving competitors.

Swarm helps SEA’s mid-market leaders execute what others only plan.

We deliver expertise, trust, speed, and operational excellence—what’s crucial to turn AI from experiment to engine.

Ready to accelerate your AI adoption? Book a call with Swarm today for a consultation.

Endnotes

1. Meyer, Michael et al. (2025). Unlocking Southeast Asia’s AI Potential. BCG. https://web-assets.bcg.com/2d/5a/2b923a054e2b9423e61e77f442f7/unlocking-southeast-asias-ai-potential-vf-20250407.pdf
2. Deloitte. (2023). 2023 Mid-Market Technology Trends Report. https://www2.deloitte.com/content/dam/Deloitte/us/Documents/us-Deloitte-MMTS-report.pdf
3. Deloitte. (2024). Mid-Market Companies See Technology as Key to Growth: Survey. The Wall Street Journal. https://deloitte.wsj.com/cfo/mid-market-companies-see-technology-as-key-to-growth-survey-1412740881
4. LoDolce, Matt & Howley, Catherine. (2024). Gartner Identifies Four Emerging Challenges to Delivering Value from AI Safely and at Scale. Gartner. https://www.gartner.com/en/newsroom/press-releases/2024-10-21-gartner-identifies-four-emerging-challenges-to-delivering-value-from-ai-safely-and-at-scale
5. La French Tech Grand Paris & Wavestone. (2025). AI in 2025: Current Initiatives and Challenges in Large Enterprises. https://www.wavestone.com/wp-content/uploads/2025/01/ai-action-summit-report.pdf

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