Toffeenut Design Studio

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A boutique product design collective collaborating with tech founders and market leaders since 2007. Together, we create scalable, award-winning products that redefine industries.
We are trusted by

Skills and Specializations

We work with startups and forward-thinking enterprises to help with strategic design and innovation of digital experiences. Our expertise spans ideation, strategy, full-service product design, and enduring partnerships that extend far beyond MVPs.
Business Consulting
Branding
Research
User Experience Design
Visual Design
Interaction Design
Illustration

Domains

Consumer SaaS
B2B SaaS
Startups
Productivity
IoT
PropTech
Hospitality Tech
Hotel and Tourism
Real Estate
Retail
Luxury
Fashion
eCommerce
Retail Tech
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AE Backoffice

web design
AMAN
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AMAN

Aman NewYork unveils a new urban sanctuary and an architecural icon is reborn in the very heart of Manhattan.
product design, enterprise, prop tech, e-commerce
DigiValet
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DigiValet Product: Guest Room Experience

A tablet and mobile-based guest room experience solution for hotels, hospitals, luxury residences, and private islands. As the world's leading hospitality platform, the company has transformed over 40,000 rooms located in notable landmarks across the globe.
product design, enterprise, hospitality tech, proptech
DigiValet
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DigiValet Website

web design
Fluid Touch
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Fluid Touch Note-taking Apps

Award-winning note-taking applications, Noteself and Whink. Apple-featured in various App Store countries; Became the #1 overall app in the US 2011, right before Angry Birds. Installed in the devices in the official Apple retail stores worldwide as part of iPad's showcase apps.
product design, startup, productivity
GoJournal
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GoJournal Website

web design, product design
Promly
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Promly Website

web design, interaction design
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SWIMM Fitness App Concept

Swimming app concept for a hackathon.
product design, startup, fitness, concept
VIEW

Sensonic Dashboard

Powering the world's leading luxury hotels, casinos, residential properties and hospitals.
product design, b2b, prop tech, real estate
REinvent Ventures
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SixSense

Built by REinvent, Asia's first PropTech Innovation Studio, SixSense is the world's most affordable and easy to deploy spatial analytics and social distance detection.
product design, startup, prop tech, real estate, startup builder
REinvent Ventures
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SixSense Website

web design, visual design, startup, prop tech, real estate, startup builder
VIEW

TIP: Hopitality-centric Lifestyle Social Platform

A London-based hospitality-centric lifestyle social platform, that aims to strengthen the Hospitality Industry with exclusive rewards.
product design, startup, hospitality tech
uHoo
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uHoo Dashboard

uHoo is an indoor quality sensor backed up staunch advocates of health, safety, and well-being. Targetting both direct consumers and B2B, it monitors and manages air quality to reduce deaths and improve lives, health, well-being globally.
product design, startup health tech, iot
uHoo
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uHoo Website

web design
Fluid Touch
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Noteshelf – #1 on App Store (2011)

Noteshelf ranked as the #1 paid app on the App Store.
recognition
Fluid Touch
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Whink – Editor's Choice and Best App (2015)

Whink won the Editor's Choice and best app on App store awards.
recognition
Awwwards
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Awwwards Honor Mentions – Toffeenut Design Studio (2023) and DigiValet (2022)

Designing products that scale and win awards, since 2007.
recognition
Fractional by Swarm

Why scratching your creative itch matters in becoming a multidisciplinary designer | Frances To

We talk about Frost Condensed Sans, a typeface made by the Frost Design team, which Frances is part of; the benefits of being a multidisciplinary designer; learning the language and domain expertise of your clients;  the power of introspection; and why scratching your itch matters for your fractional career.

Fractional by Swarm

Building trust and articulating design decisions for buy-in | Angela Salud Chua

We talk about fostering relationships and referrals, defending design decisions as a female Asian senior designer in Western teams, why doing unsolicited redesigns make sense, creating a fun mix of projects as a fractional worker, choosing a non-work-centric life, tips for new freelancers, and so much more.

Swarm Event
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Swarm Salon: Leveling up as an Early Career Designer with Frances To

​Level up your Design Career! Drawing from her own experiences, Frances will talk about how an early career designer can expand their skills by learning new things, even if they're outside their comfort zone, and enrich their experience through side projects, freelance work, and other opportunities.

Angela Salud-Chua
Hive Lead
Designer
Frances To
Designer