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FRACTIONAL BY SWARM PODCAST

E06

·

Design

Lex Roman

Growth design for trusted leads, referrals, and relationships

Lex Roman empowers early stage solopreneurs to find their clients without playing Google and Instagram’s games. A former Silicon Valley growth designer turned small biz growth marketer, Lex has been crafting winning conversion strategies for companies like Nissan, Macys, Gusto and The Black Tux since 2010. She popularized the term “growth design” and built a community of over 2k practitioners that’s still expanding called Growth Designers. Her work has been featured in MarTech, Monocle, KCRW, the LA Design Festival, the LA Times and Good Makers and she’s spoken at conferences around the world.

Now, she’s on a mission to help solopreneurs get seen and get sales without being beholden to big tech. With her company Super Easy Digital, Lex supports small business owners with her signature marketing experimentation program Growthtrackers. Check out Lex’s referral toolkit!

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In this episode

We talk about applying growth design to fractional work, capturing high quality leads, creating valuable referral systems, and building a trusted network whether online or offline.

Outline & Transcript

00:00

This makes your business weaker

02:10

Who is Lex?

02:49

What is a growth designer?

04:10

Are all designers growth designers?

05:00

What most designers struggle with

06:25

How Lex got passionate for small business owners

08:17

Lex's evolution

11:10

The difference with small business owners

12:33

How Lex found her own leads

15:44

Upwork is exploitative

18:24

What worked best for Lex that aligns with her values?

19:37

How do you build good business relationships?

22:07

Why Lex is a referral queen

23:45

Amber!!!!!!!

24:40

Friends of Super Easy

25:55

The biggest blocker for fractional talent

26:50

So what's the solution?

29:02

The other solution

29:58

Lex and community networking

33:50

How Lex applied her own advice

35:30

Networking is not a quantity game

37:20

Used car salesman tactics

38:55

Lex's advice for fractional workers