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Rachel Gogel

Deciding to go fractional

Rachel Gogel (she/her) is a Parisian creative director, speaker, mentor, and educator. She runs her own consultancy as a fractional design executive. She’s led major brand initiatives at GQ, The New York Times, Meta, Godfrey Dadich, Airbnb, and Dropbox.

As a solopreneur, Rachel has been launching editorial publications from scratch, leading org design efforts, designing TV show pitch decks, and building brand systems for global media and entertainment companies.

Rachel teaches in the Master’s of Interaction Design program at the California College of the Arts (CCA) and runs the Women in Leadership & Design (WILD) initiative as Chair and AIGA SF Board Member.

She has been recognized by Inc. as one of 2016’s “30 under 30 Movers and Shakers” and by Forbes as one of 2015’s “30 under 30" in media.


In this episode

In this episode, we talk about the moments in time you decide you go on on your own, why the term “fractional” resonated with Rachel, why relationships are the best way to get clients, the benefits of tracking your time, how to speak at conferences, and insights on building your personal brand.

Outline & Transcript