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FRACTIONAL BY SWARM PODCAST

E02

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Design

Angela Salud Chua

Building trust and articulating design decisions for buy-in

Angela Salud Chua is the founder of Toffeenut Design Studio, an independent collectives studio based in the Philippines. She has been designing products with tech leaders for over a decade, helping with ideation and strategy, and building award-winning products that scale.

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In this episode

We talk about fostering relationships and referrals, defending design decisions as a female Asian senior designer in Western teams, why doing unsolicited redesigns make sense, creating a fun mix of projects as a fractional worker, choosing a non-work-centric life, tips for new freelancers, and so much more.

Outline & Transcript

0:00

Introductions

2:15

Journey into working independently

7:57

Product-led growth

9:52

Being an Asian woman in Western teams

11:53

Articulating design decisions

16:03

Work boundaries

19:47

Challenges as a designer

21:47

Advice for early-stage designers

27:35

Curating a non work-centric life

29:31

Advice for fractional workers